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seed/questions/QUESTION_CONTENT_GUIDE.md

@@ -573,6 +573,158 @@ ECHO No questions that pressure disclosure of trauma.
 
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+# Sex / Identity Targeting Rule
+
+Some Closer packs are general relationship packs. Some packs, especially Desire Sync and sexual preference packs, may need identity-aware filtering.
+
+Use the `sex` field carefully.
+
+## Default Rule
+
+Use:
+
+```json
+"sex": "neutral"
+```
+
+when the question can apply naturally to any adult partner.
+
+Most questions should be neutral when the same wording works for everyone.
+
+Good neutral examples:
+
+```text
+What kind of kiss makes you forget what you were saying?
+What kind of flirting gets your attention fastest?
+What helps you feel comfortable saying what you want?
+What kind of touch makes you melt the quickest?
+```
+
+## When to Use Female or Male
+
+Use:
+
+```json
+"sex": "female"
+```
+
+or:
+
+```json
+"sex": "male"
+```
+
+only when the app intentionally filters questions by the user's selected identity and the question is truly written for that identity or body context.
+
+Do not mark a question female or male just because the pack is sexual. A lot of sexual preference questions can stay neutral.
+
+## Do Not Create Lazy Duplicates
+
+Do not create female/male duplicates unless the wording, answer options, or body-context genuinely needs to be different.
+
+Bad:
+
+```text
+Female: What kind of kiss turns you on?
+Male: What kind of kiss turns you on?
+```
+
+That should be one neutral question.
+
+Better:
+
+```text
+Neutral: What kind of kiss makes you want more?
+```
+
+Use targeted questions only when they add real value.
+
+## Avoid Gender Stereotypes
+
+Do not assume:
+
+- Men always want more sex.
+- Women always need romance first.
+- Men always lead.
+- Women always receive.
+- One partner is dominant because of gender.
+- One partner is shy because of gender.
+- Desire works the same way for everyone in a gender group.
+
+Bad:
+
+```text
+Male: How often do you need sex to feel loved?
+Female: How can your partner make you feel safe enough to want sex?
+```
+
+Better:
+
+```text
+Neutral: What helps you feel wanted without feeling pressured?
+Neutral: What helps you move from daily stress into desire?
+```
+
+## Same-Sex and Nonbinary Safety
+
+Even if the app currently asks users to identify as male or female, question wording should avoid making couples feel excluded.
+
+Do not assume every couple is male/female.
+
+Do not assume one answer belongs to “the woman” and another belongs to “the man.”
+
+If a question can work for any couple, keep it neutral.
+
+## Recommended Mix for Sexual Preferences
+
+For `sexual_preferences.json`, use this as the default content mix unless the app logic requires something different:
+
+```text
+70–80% neutral
+10–15% female-targeted
+10–15% male-targeted
+```
+
+The neutral questions should carry most of the pack because they work across more couples.
+
+The female/male questions should only be used where targeting makes the experience better.
+
+## Required Claude Rule
+
+Before rewriting `sexual_preferences.json`, Claude must verify how the app uses the `sex` field.
+
+Claude should check:
+
+- How users select or store sex/gender/identity.
+- Whether Desire Sync filters by `sex`.
+- Whether the app supports `neutral`, `female`, and `male`.
+- Whether same-sex couples receive usable questions.
+- Whether both partners can receive neutral questions.
+- Whether female/male questions are hidden from users they are not meant for.
+- Whether changing all questions to neutral would break intended Desire Sync behavior.
+
+Claude must not remove female/male targeting unless the product owner confirms that neutral-only is the intended design.
+
+Claude must not create female/male questions unless the app filtering logic supports them.
+
+## Safe Values
+
+Allowed `sex` values:
+
+```text
+neutral
+female
+male
+```
+
+Do not invent new values unless the app schema is updated first.
+
+## Final Rule
+
+Use neutral by default. Use female or male only when it is intentional, supported by app logic, non-stereotyped, and genuinely improves the question.
+
+---
+
 # 10. Safety Rules
 
 Closer is not therapy, counseling, crisis support, or medical advice.