refactor(brand): in-app prose -> 'Closer Couples' (launcher + wordmark stay 'Closer')
Extends the store/marketing rename to in-app user-facing PROSE, per owner decision. Every string where 'Closer' names the app in a sentence now reads 'Closer Couples' (Android + iOS): settings, pairing, invite share, widget headlines, paywall subhead/thank-you, age gate, privacy body. Deliberately KEPT as 'Closer' (judgment calls, documented in docs/NameChange.md): - launcher label / iOS CFBundleDisplayName (14 chars truncates under the icon) - wordmark logos (onboarding, auth alt-text, widget header, share-card drawText, iOS onboarding) + their asserting tests - 'Grow Closer' onboarding pun (intimacy, not the app name) - entity/length-capped lines: privacy rotator 'so Closer cannot read them' (hard 64-char cap), iOS 'not even Closer's servers' - iOS 'Settings > Closer' help path (must match the kept display name) - 'Closer Premium' tier label (matches the RevenueCat entitlement display name) - all technical identifiers (app.closer / closer.app / closer_premium / etc.) TodayWidgetTest exact-match assertions updated. compileDebugKotlin + unit tests green. Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>
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6668a3c4b7
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@ -316,7 +316,7 @@ private fun BiometricLockScreen(activity: AppCompatActivity, onUnlocked: () -> U
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}
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).authenticate(
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BiometricPrompt.PromptInfo.Builder()
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.setTitle("Unlock Closer")
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.setTitle("Unlock Closer Couples")
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.setSubtitle("Verify it's you to continue")
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.setAllowedAuthenticators(
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BiometricManager.Authenticators.BIOMETRIC_STRONG or
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@ -36,11 +36,11 @@ object CloserCopy {
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object Paywall {
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const val headline = "Go deeper together"
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const val subhead = "Unlock everything Closer has built for couples."
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const val subhead = "Unlock everything Closer Couples has built for you."
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const val choosePlanTitle = "Choose your plan"
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const val coupleShared = "One subscription covers you both — treat your partner."
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const val thankYouTitle = "You're all set"
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const val thankYouBody = "Thank you for supporting Closer."
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const val thankYouBody = "Thank you for supporting Closer Couples."
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}
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object Subscription {
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@ -53,9 +53,9 @@ object CloserCopy {
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* error was triplicated verbatim. Two disclaimer variants are intentionally distinct
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* (brief on sign-up, with-reason on the DOB step) — kept separate, not unified. */
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object AgeGate {
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const val disclaimer = "Closer is an 18+ app."
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const val disclaimerWithReason = "Closer is an 18+ app. We ask once to confirm your age."
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const val disclaimer = "Closer Couples is an 18+ app."
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const val disclaimerWithReason = "Closer Couples is an 18+ app. We ask once to confirm your age."
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const val dobRequired = "Please enter your date of birth."
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fun ageError(minAge: Int) = "You must be at least $minAge to use Closer."
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fun ageError(minAge: Int) = "You must be at least $minAge to use Closer Couples."
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}
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}
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@ -10,7 +10,7 @@ import app.closer.core.navigation.JoinLink
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object InviteShareText {
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fun build(code: String): String {
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val pretty = code.chunked(3).joinToString(" ")
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return "Let's try Closer together 💜 It's our own private space to actually talk. " +
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return "Let's try Closer Couples together 💜 It's our own private space to actually talk. " +
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"Tap to join me: ${JoinLink.webUrl(code)}\n\n" +
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"Or enter this code in the app: $pretty"
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}
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@ -102,7 +102,7 @@ fun PairPromptScreen(
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Spacer(Modifier.height(16.dp))
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Text(
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text = "Closer is built for two. Connect your partner to unlock everything worth unlocking:",
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text = "Closer Couples is built for two. Connect your partner to unlock everything worth unlocking:",
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style = MaterialTheme.typography.bodyLarge,
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color = AuthMuted,
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textAlign = TextAlign.Center
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@ -34,7 +34,7 @@ object WeeklyRecapShareCard {
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else -> "We answered $q questions"
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}
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val reveals = if (r > 0) " and opened $r reveal${if (r == 1) "" else "s"}" else ""
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return "$answered$reveals together this week on Closer 💜"
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return "$answered$reveals together this week on Closer Couples 💜"
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}
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/** Renders the card to a bitmap using plain Canvas (no Compose-capture fragility). */
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@ -499,7 +499,7 @@ fun SettingsScreen(
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SettingsRow(
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icon = CloserGlyphs.Palette,
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label = "Appearance",
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subtitle = "Make Closer feel comfortable to open",
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subtitle = "Make Closer Couples feel comfortable to open",
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onClick = { onNavigate(AppRoute.APPEARANCE) }
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)
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}
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@ -534,7 +534,7 @@ fun SettingsScreen(
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SettingsRow(
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icon = ImageVector.vectorResource(R.drawable.glyph_delete_account),
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label = "Delete account",
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subtitle = "Permanently remove your Closer account",
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subtitle = "Permanently remove your Closer Couples account",
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onClick = { onNavigate(AppRoute.DELETE_ACCOUNT) },
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tint = SettingsDanger
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)
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@ -92,9 +92,9 @@ private fun TodayWidgetContent(context: Context, snapshot: TodayWidgetSnapshot)
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/** Content-free headline derived only from state flags. */
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internal fun headlineFor(s: TodayWidgetSnapshot): String = when {
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!s.signedIn -> "Open Closer"
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!s.signedIn -> "Open Closer Couples"
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!s.paired -> "Invite your partner to begin"
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s.appLockEnabled -> "Something's waiting in Closer"
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s.appLockEnabled -> "Something's waiting in Closer Couples"
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else -> when (s.dailyState) {
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"USER_ANSWERED_PARTNER_PENDING" -> "Waiting for your partner"
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"PARTNER_ANSWERED_USER_PENDING" -> "Your turn — answer to reveal"
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@ -72,8 +72,8 @@
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<string name="privacy_streak">Streak and shared wins</string>
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<string name="privacy_streak_body">Your couple\'s streak count and challenge completions are shared between both of you.</string>
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<string name="privacy_no_export">No data export</string>
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<string name="privacy_no_export_body">Closer does not currently offer a data export. Your answers and history are deleted along with your account.</string>
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<string name="privacy_rule_intro">Closer is built on one rule: answers stay private until both of you have answered. Here\'s exactly what that means.</string>
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<string name="privacy_no_export_body">Closer Couples does not currently offer a data export. Your answers and history are deleted along with your account.</string>
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<string name="privacy_rule_intro">Closer Couples is built on one rule: answers stay private until both of you have answered. Here\'s exactly what that means.</string>
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<string name="privacy_usage_data_section">Anonymous usage data</string>
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<string name="privacy_usage_data_title">Share anonymous usage data</string>
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<string name="privacy_usage_data_body">Helps us see which features couples use — never what you write. Your answers, messages, and prompts are end-to-end encrypted and can\'t be in this data even if we wanted them.</string>
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@ -15,7 +15,7 @@ class TodayWidgetTest {
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@Test
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fun `signed-out shows a neutral open prompt`() {
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assertEquals("Open Closer", headlineFor(snap(signedIn = false)))
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assertEquals("Open Closer Couples", headlineFor(snap(signedIn = false)))
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}
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@Test
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@ -26,7 +26,7 @@ class TodayWidgetTest {
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@Test
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fun `app-lock hides the daily state behind a generic headline`() {
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val locked = headlineFor(snap(appLock = true, state = "BOTH_ANSWERED"))
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assertEquals("Something's waiting in Closer", locked)
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assertEquals("Something's waiting in Closer Couples", locked)
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// The specific state must NOT leak when the lock is on.
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assertFalse(locked.contains("reveal", ignoreCase = true))
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}
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@ -1,7 +1,15 @@
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# App rename: "Closer" → "Closer Couples" (store / marketing tier only)
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# App rename: "Closer" → "Closer Couples"
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> Audit + decision record for renaming the product's public name to **"Closer Couples"**.
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> Status: **executed in repo.** Store-console changes remain external owner steps.
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>
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> **2026-07-09 extension — in-app prose now renamed.** The original pass was store/marketing only
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> (in-app copy deliberately stayed "Closer"). Owner decision to extend: **in-app *prose* copy now uses
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> "Closer Couples"** across Android + iOS (settings, pairing, invite share, widget headlines, paywall
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> subhead/thank-you, age gate, privacy body, iOS settings/onboarding/pairing). The **launcher label and
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> wordmark logos still stay "Closer"** (owner kept these — truncation under the icon, and the logo is a
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> brand mark). See "What still stays 'Closer'" below. No technical identifiers touched; Android compiles +
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> unit tests green (`TodayWidgetTest` assertions updated).
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## Context
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@ -17,12 +25,20 @@ After auditing every occurrence of the name across Android, iOS, images, and doc
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Renaming any of these breaks builds / Firebase / the Play listing:
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`namespace app.closer` · `applicationId closer.app` · package `app.closer.*` + `class CloserApp` · deep-link host `closer.app` + `closer://` scheme · Firebase `closer-app-22014` (`google-services.json`, `GoogleService-Info.plist`) · iOS `PRODUCT_BUNDLE_IDENTIFIER app.closer.iphone` + `bundleIdPrefix app.closer` + product/target/scheme `Closer` · SPM package `Closer` · Gradle `rootProject.name "Closer"` · resource filenames (`closer_launcher_*`, `ic_notification_closer`, `ic_launcher*`) · XML styles `Theme.Closer[.Splash]` · entitlement id `closer_premium` · crypto AAD constants.
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## What does NOT change (per the chosen tier)
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## What still stays "Closer" (after the 2026-07-09 prose extension)
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- **Android launcher label** — `app/src/main/res/values/strings.xml` → `app_name` stays **"Closer"**.
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- **Android launcher label** — `app/src/main/res/values/strings.xml` → `app_name` stays **"Closer"** (14-char "Closer Couples" truncates under the icon).
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- **iOS home-screen label** — `iphone/Closer/Info.plist` → `CFBundleDisplayName` stays **"Closer"** (`CFBundleName`/`PRODUCT_NAME` untouched).
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- **All ~25 in-app copy strings** stay "Closer" (paywall, onboarding/age-gate, settings, widget, invite share text, privacy `strings.xml:95-96`, share card, iOS onboarding, etc.).
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- **Wordmark logos** (onboarding, auth alt-text, widget, share card) stay "Closer" → their asserting tests stay green, untouched.
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- **Wordmark logos** (onboarding `OnboardingScreen`/iOS `OnboardingViews`, auth alt-text `AuthVisuals`, `TodayWidget` header, `WeeklyRecapShareCard` drawText) stay "Closer" → the logo is a brand mark; their asserting tests (`FirstRunRenderSmokeTest` contentDescription, recap/widget tests) stay green.
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- **Deliberate copy exceptions that stay "Closer":** the **"Grow Closer"** onboarding headline (intimacy pun, not the app name); the privacy-rotator slogan *"…so Closer cannot read them"* and iOS *"not even Closer's servers"* (entity references; the rotator line also has a hard 64-char display cap that "Closer Couples" would exceed — `CloserBrandCopyTest`); the iOS **"Settings > Closer"** help path (must match the kept `CFBundleDisplayName`); and the **"Closer Premium"** tier label (matches the RevenueCat entitlement display name).
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- **Internal engineering/brand-system docs** using "Closer" as codename/design-system name (`DEVELOPMENT_LOG.md`, `SECURITY.md`, `Future.md`, `Engineering_Reference_Manual`, `Claude*.md`, brand-system docs).
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## In-app prose renamed to "Closer Couples" (2026-07-09)
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The ~26 user-facing strings where "Closer" names the app in a sentence now read "Closer Couples":
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- **Android (9 files):** `CloserCopy` (paywall subhead reworded to avoid "Couples…couples", thank-you, age-gate ×3), `InviteShareText`, `PairPromptScreen`, `SettingsScreen` (appearance + delete-account subtitles), `TodayWidget` (Open / "Something's waiting" headlines — header wordmark kept), `MainActivity` biometric prompt, `WeeklyRecapShareCard` caption (drawText wordmark kept), `strings.xml` (`privacy_no_export_body`, `privacy_rule_intro`). `TodayWidgetTest` exact-match assertions updated.
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- **iOS (2 files):** `SettingsViews` (profile/account/data-export/legal/help/premium-eligibility/paywall subhead), `PairingViews` explore line.
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- **Internal engineering/brand-system docs** using "Closer" as codename/design-system name (`DEVELOPMENT_LOG.md`, `SECURITY.md`, `Future.md`, `Engineering_Reference_Manual`, the `Claude*.md` reports, `docs/brand/asset-system.md` "Closer Artwork Asset System", `docs/brand/generated-art/glyphs/README.md` "Closer G-set").
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## Changes to make (in-repo)
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@ -28,7 +28,7 @@ struct PairPromptView: View {
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)
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.closerPadding()
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Text("You can keep exploring Closer, but shared reveals and partner activity start after your person joins.")
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Text("You can keep exploring Closer Couples, but shared reveals and partner activity start after your person joins.")
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.font(CloserFont.footnote)
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.foregroundColor(.closerTextSecondary)
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.multilineTextAlignment(.center)
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@ -28,7 +28,7 @@ struct SettingsView: View {
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SettingsProfileHeader(
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initials: initials,
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name: appState.currentUser?.displayName ?? "You",
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detail: "Create an account to save your Closer space",
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detail: "Create an account to save your Closer Couples space",
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imageUrl: appState.currentUser?.photoUrl
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)
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}
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SettingsLinkRow(
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icon: "heart.fill",
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title: "Connected with \(partner.displayName.isEmpty ? "Partner" : partner.displayName)",
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subtitle: "Your shared Closer space is active",
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subtitle: "Your shared Closer Couples space is active",
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tint: .closerPrimary,
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imageUrl: partner.photoUrl,
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showsChevron: false
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@ -124,7 +124,7 @@ struct SettingsView: View {
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SettingsLinkRow(
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icon: "square.and.arrow.up",
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title: "Export Data",
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subtitle: "Download a copy of your Closer data"
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subtitle: "Download a copy of your Closer Couples data"
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)
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}
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.buttonStyle(.plain)
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SettingsLinkRow(
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icon: "doc.text",
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title: "Terms of Service",
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subtitle: "The agreement for using Closer"
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subtitle: "The agreement for using Closer Couples"
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)
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}
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.buttonStyle(.plain)
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@ -177,7 +177,7 @@ struct SettingsView: View {
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SettingsLinkRow(
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icon: "envelope",
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title: "Contact Us",
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subtitle: "Get help from the Closer team"
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subtitle: "Get help from the Closer Couples team"
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)
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}
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.buttonStyle(.plain)
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SettingsLinkRow(
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icon: "trash",
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title: "Delete Account",
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subtitle: "Permanently remove your Closer account",
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subtitle: "Permanently remove your Closer Couples account",
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tint: .closerDanger,
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isDestructive: true,
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showsChevron: false
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.font(CloserFont.title2)
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.foregroundColor(.closerText)
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Text("Download a copy of all your Closer data including answers, memories, and preferences.")
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Text("Download a copy of all your Closer Couples data including answers, memories, and preferences.")
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.font(CloserFont.callout)
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.foregroundColor(.closerTextSecondary)
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.multilineTextAlignment(.center)
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BulletPoint("Codes expire after a set time — generate a new one if needed")
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BulletPoint("Each account can only be in one couple at a time")
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BulletPoint("Both of you need a Closer account first")
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BulletPoint("Both of you need a Closer Couples account first")
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}
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.closerPadding()
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}
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.foregroundColor(.closerText)
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.multilineTextAlignment(.center)
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Text("Unlock everything Closer has built for couples.")
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Text("Unlock everything Closer Couples has built for you.")
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.font(CloserFont.callout)
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.foregroundColor(.closerTextSecondary)
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.multilineTextAlignment(.center)
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