# Closer — Branding & Artwork Review (Pass H)

Living deliverable for the **Branding pass**. It captures, screen by screen, where Closer could carry more of its
brand, and gives **ready-to-paste ChatGPT image-generation prompts** for the artwork worth adding. The user generates
the images; this file only describes them. Every prompt reuses the **House Style** block below so all new art matches
the existing artwork (`docs/brand/visual-identity.md` + `docs/brand/asset-system.md` + the shipped `illustration_*` /
`pack_art_*` / `particle_*` assets).

> Branding **defects** (off-brand color, clipped/low-contrast art) → `ClaudeReport.md`. Pure "could be warmer / feature"
> ideas → `Future.md` `## QA`. New art to create → here.

---

## House Style (paste this at the top of EVERY image prompt)

> Flat 2D pastel vector **illustration** in the "Closer" couples-app style: soft rounded shapes, **no harsh outlines**,
> gentle smooth gradients, calm and intimate. **Palette only:** aubergine `#24122F`, deep purple `#56306F`, lavender
> `#B98AF4`, soft pink `#F7C8E4`, soft lavender `#D9B8FF`, blush white `#FFF8FC`. Mood: **warm, quiet, equal,
> intentional — a private ritual for two.** Recurring motifs available: paired/sealed cards, floating hearts and
> petals, a small wooden table with mugs + a lit candle + a lavender sprig, moon/window for quiet hours, a
> calendar/date-card, a sealed capsule/box. If people appear: **two balanced, inclusive figures, simple friendly
> faces, no dominant partner.** Soft abstract floral/heart shapes in the background.
> **Do NOT include:** any readable text, answer/prompt/message content, invite codes, emails, app UI/buttons, generic
> dating-app clichés, stock-photo realism, other brands' logos/wordmarks/app-store badges,
> alarm/urgency/surveillance/fire imagery.

> **The Closer brand mark** (use ONLY where a prompt explicitly calls for it — otherwise keep art mark-free): a
> pink-to-lavender **"C"** whose upper arc is soft pink and lower sweep is lavender, curving around a **heart-shaped
> negative space** with a small **dark aubergine keyhole** at its center (the keyhole = trust/privacy; the heart =
> the couple). Keep it faithful — do not redraw it as a plain `C`, turn the keyhole into a heart, add a key/lock
> shackle, add faces or text. On dark/aubergine surfaces use a white keyhole; on light/blush use the aubergine keyhole.

**Aspect/format conventions**
- Hero/onboarding/paywall: portrait **4:5** (matches `illustration_couple_*`).
- Empty states: roughly **square 1:1**, generous padding, sits centered above text.
- Celebration: **1:1**, transparent or blush-white background.
- Glyphs: **single-color** simple vector, square, legible at 20–32 dp.
- Pack/category art: **landscape ~16:9** banner, object-led (no people), like `pack_art_*`.
- Always readable on **both** blush-white (light) and aubergine (dark) surfaces — keep a soft self-contained vignette
  rather than a hard rectangular background; export PNG with transparency where noted.

**Existing assets (reuse before generating):** `illustration_couple_onboarding`, `_invite`, `_history`, `_paywall`,
`_subscription`, `illustration_tonight_partner_prompt`, `illustration_partner_activation`,
`illustration_reveal_celebration`, `illustration_streak_milestone`, `illustration_together_empty`,
`pack_art_{deep_reflection,family_commitment,home_life,trust_repair,money_values}`, `particle_heart`, `particle_petal`.
NOTE: most live only in iOS / `drawable-nodpi`; several screens below need the **Android copy** wired up, not new art.

---

## Screen-by-screen audit

Legend: ✅ on-brand / no art needed · ➕ add/þwire art (prompt below) · 🎨 new art to generate · 🔤 brand-copy/color touch

| Screen / surface | Current brand state | Opportunity |
|---|---|---|
| Onboarding carousel | ✅ couple art + warm copy | ✅ strong already |
| Welcome (Create / I have account) | heart mark + privacy line | ✅ on-brand; could rotate privacy messages 🔤 |
| Sign up / Login / Forgot password | plain form | 🔤 add small heart mark + one privacy line above the form (no big art — keep forms clean) |
| Create profile — name / sex / photo | plain steps | 🔤 light: small step glyphs; ✅ otherwise (forms stay clean) |
| Pair: invite (create code) | has recovery phrase, clean | ➕ small `illustration_couple_invite` at top (exists on iOS — wire to Android) |
| Pair: accept code / pairing success | minimal | 🎨 **A1** pairing-success celebration |
| Home (paired) | cards, warm copy | ✅ good; ensure card icons use brand glyphs 🔤 |
| Home (unpaired "bring your person in") | couple art present | ✅ on-brand |
| Today / daily question | clean card | ✅; reveal moment is the place for art (below) |
| Answer reveal (mutual) | functional | ➕ use `illustration_reveal_celebration` + petal/heart particles at the reveal beat |
| Answer history | list | ➕ empty state → wire `illustration_couple_history`; 🎨 **A2** if none |
| Play hub | card list, game glyphs | ✅; verify each game card has a consistent brand glyph 🔤 |
| This or That (setup/play) | clean | ✅ |
| This or That / How Well / Desire Sync **results** | score + rows | ➕ small celebration header art (reuse `reveal_celebration`); particles on high match |
| How Well / Desire Sync intro | icon + copy | ✅ |
| Spin the Wheel | nice wheel art | ✅ wheel is on-brand |
| Wheel complete / results | text reveal | ➕ celebration header (reuse particles) |
| Connection Challenges (series list) | text list | 🎨 **A3** series/“small steps” header + per-series glyphs |
| Connection Challenges (active day) | clean | 🔤 small streak/heart glyph; ✅ otherwise |
| Memory Lane (list) | sealed rows | 🎨 **A4** empty state (no capsules) + sealed-capsule glyph |
| Memory Lane (sealed capsule) | lock + date | ➕ use capsule art (A4) on the sealed card |
| Date Match (deck) | clean cards | ✅ |
| Date Match (your matches / empty) | list | 🎨 **A5** “no matches yet” + match celebration |
| Plan Date / Date Builder | form | 🔤 small date-card glyph; ✅ otherwise |
| Bucket List (empty) | list | 🎨 **A6** “save ideas together” empty state |
| Question Packs (library) | `pack_art_*` present | ✅; 🎨 **A7** packs needing art (any pack without `pack_art_*`) |
| Messages (inbox empty) | list | 🎨 **A8** “no messages yet” (two soft bubbles, no text) |
| Conversation | chat | ✅ keep clean; quiet-hours state → A9 |
| Past Games (empty/list) | list | ➕ small replay/heart glyph; 🎨 **A10** if empty state bare |
| Your Progress / Activity | stats | 🔤 brand-colored charts; reuse `streak_milestone` for milestones |
| Paywall / Subscription | couple art present | ✅ strong (couple illustration + “one subscription for both”) |
| WaitingForPartner | category glyph + copy | ✅ on-brand; ensure glyph per game type |
| Settings + sub-pages | dense lists | ✅ keep clean — **no illustrations**; brand via section headers/color only 🔤 |
| Security / Recovery phrase | text | 🎨 **A11** privacy-lock illustration (two sealed cards behind a soft lock) |
| Privacy & Terms | text | 🔤 small lock glyph header |
| Delete account | warning copy | 🎨 **A12** calm export/delete privacy scene (no alarm imagery) |
| Quiet hours (settings) | toggle | 🎨 **A9** moon/window/two-muted-phones |
| Notifications (system) | fallback glyph | 🎨 **G-set** monochrome notification glyph (heart/paired-card) |

---

## Art to generate — ChatGPT prompts (prefix the House Style block to each)

Priority order = the moments a user feels most. Each is self-contained after you paste the House Style block first.

**A1 · Pairing success celebration** — *1:1, transparent bg.*
> Scene: the Closer mark resolving into place — a soft-pink upper C-arc and a lavender lower sweep curving together to
> enclose a heart-shaped space with a small keyhole at its center — with a gentle burst of small floating hearts and
> petals around it. Convey "you're connected now." Calm, joyful, no text. (White keyhole if on a dark background.)

**A2 · Answer history empty state** — *1:1.*
> Scene: a small soft journal/photo-album, slightly open, with two paired cards tucked inside and a few faint floating
> hearts; a lavender sprig beside it. Conveys "your shared moments will collect here." Quiet and inviting.

**A3 · Connection Challenges header ("small steps together")** — *16:9 banner, object-led.*
> Scene: a gentle winding path of soft stepping-stones, each stone a small rounded card, leading toward a glowing
> heart; a tiny lit candle and lavender fronds at the edges. Conveys a shared daily habit, "one small step at a time."

**A4 · Memory Lane — sealed capsule** — *1:1 (also usable as the sealed-card glyph).*
> Scene: a softly glowing sealed keepsake box/time-capsule with a small heart latch, a calendar/moon hint above it, a
> couple of petals settling. Conveys "sealed until your chosen date." Warm, secret, safe.

**A5 · Date match — "it's a match" + empty** — *1:1.*
> Scene: two date-idea cards (one pink, one lavender) leaning together to meet in the middle with a small heart where
> they touch; faint calendar/clock and a sun/hill motif behind. Conveys "you both chose this." For the empty variant,
> show the two cards slightly apart with a dotted soft line between them.

**A6 · Bucket List empty state** — *1:1.*
> Scene: a soft open notebook with a checklist of blank rounded lines, a small star and heart doodle, a pin/map dot
> and a tiny suitcase, lavender sprig accent. Conveys "save ideas to do together." Hopeful, light.

**A7 · Question pack art (per missing pack)** — *16:9 banner, object-led, match `pack_art_*`.*
> Scene: a fanned deck of paired cards as the hero object, themed to the pack topic with one simple symbol (e.g.
> intimacy = soft flame + petals; communication = two speech shapes; future = a small horizon/sunrise), framed by
> lavender fronds and a soft glow. No people, no readable text. (Generate one per pack that lacks `pack_art_*`.)

**A8 · Messages empty state** — *1:1.*
> Scene: two soft rounded chat bubbles (one pink, one lavender) gently overlapping with a small heart between them and
> a few floating petals; **no text inside the bubbles.** Conveys "your private conversation starts here."

**A9 · Quiet hours** — *1:1.*
> Scene: a calm night window with a soft crescent moon and stars, and two muted phones resting face-down on a bedside
> surface with a small lavender sprig. Conveys "gentle, no pressure, paused for the night." Soothing, no alarm imagery.

**A10 · Past Games empty state** — *1:1.*
> Scene: two paired game cards stacked with a soft replay/loop arc of petals around them and a faint heart. Conveys
> "the games you've played together will live here." Playful but calm.

**A11 · Privacy / Recovery — privacy-lock** — *1:1 or 4:5.*
> Scene: two sealed cards or closed journals nestled behind a soft, friendly padlock with a small heart on it; a key
> shape made of a lavender sprig; quiet protective glow. Conveys "only the two of you hold the key." Reassuring, warm —
> **not** a cold security/vault look.

**A12 · Account deletion — calm goodbye** — *1:1.*
> Scene: a soft open box gently releasing a few hearts/petals upward, with a faint door/horizon and a lavender sprig;
> muted, respectful, peaceful. Conveys "your data leaves with you." **No** warning triangles, red, broken hearts, or
> alarm imagery.

**G-set · Notification + relationship glyphs** — *single-color vector, square, legible at 24 dp.* (One prompt each:)
> Simple single-color flat glyph in the Closer style, no text, no background: **the Closer C-heart-keyhole mark**, **paired sealed
> cards**, **daily card**, **sealed answer (card with small lock)**, **memory capsule**, **date-card with heart**,
> **quiet-hours moon**, **couple-premium (heart + small crown/spark, tasteful)**, **export-data**, **delete-account**.
> Export in lavender for in-app and as high-contrast monochrome for the platform notification glyph.

---

## Notes for the asset hand-off
- Match filenames to the existing scheme: `illustration_<name>.png` (nodpi), `pack_art_<pack>.png`, `glyph_<name>.xml`,
  `particle_<name>.png`. Provide @1x in `drawable-nodpi/` (illustrations) or density buckets where the existing asset has them.
- Several items above are **"wire existing iOS art into Android,"** not new generation — do that first (cheaper):
  history, invite, daily-question, together-empty, partner-activation already exist on iOS.
- After adding art, re-run Pass C (visual, light + dark) on those screens to confirm contrast + no clipping, and
  re-export store graphics per `docs/brand/visual-identity.md` if the palette/mark changed.
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