# QUESTION_CONTENT_GUIDE.md # Closer Question Writing Guide v3 ## Mission Closer is not a questionnaire. Closer is not therapy homework. Closer is not a personality quiz. Closer should feel like a conversation game couples voluntarily keep playing because they are having fun. Every question should move the couple toward at least one of these: - laughing - flirting - learning something new - remembering something - planning something together - feeling understood - feeling appreciated - creating a future memory If a question does none of those things, delete it. ------------------------------------------------------------------------ # Consumer First Every question must pass this test. Would a real couple willingly answer this on a Friday night? If not, rewrite it. Never write for psychologists. Write for normal couples. ------------------------------------------------------------------------ # Product Standard Closer should feel premium. Every category should feel like it was hand written by an experienced relationship coach and game designer, not generated by AI. If a user can predict the next question, the category fails. ------------------------------------------------------------------------ # Question Mix Per 250 questions: - 140 multi_choice - 50 single_choice - 35 scale - 15 this_or_that - 10 written At least 76 percent must be choice based. Typing should feel rare and meaningful. ------------------------------------------------------------------------ # Emotional Mix Each category should roughly contain: - 35 percent playful - 25 percent everyday relationship - 20 percent meaningful - 10 percent future focused - 10 percent deeper vulnerability Never stack several heavy questions together. Alternate emotional intensity naturally. ------------------------------------------------------------------------ # Conversation Goals Every question should create at least one of these reactions: - "I didn't know that." - "That's adorable." - "We should actually do that." - "I can't believe you picked that." - "I've never thought about that." - "That's a really good point." If none apply, rewrite it. ------------------------------------------------------------------------ # Variety Never repeat sentence openings. Mix structures constantly. Examples: - Imagine... - Suppose... - If we suddenly... - Pretend... - Pick every answer... - Finish this thought... - What's one thing... - Which tiny habit... - If we only had one hour... - What would make... - When do you feel... - Which sounds most like us... No opening should dominate a category. ------------------------------------------------------------------------ # No AI Writing Reject questions that sound like: - Describe... - Reflect on... - Discuss... - Evaluate... - In what ways... - How satisfied are you... - What boundary around... - Explore your feelings... - Identify... - Rate the effectiveness... These sound like surveys. Not conversations. ------------------------------------------------------------------------ # Multiple Choice Should make people pause because several answers feel right. Use 4 to 6 options. Avoid obvious answers. Avoid filler. Whenever realistic, allow multiple selections. ------------------------------------------------------------------------ # Single Choice There should never be one obvious answer. Every option should feel believable. ------------------------------------------------------------------------ # Scale Use scales only when measuring intensity genuinely improves the conversation. Never use a scale because it is easier than writing good options. ------------------------------------------------------------------------ # This Or That Keep them: - fast - funny - memorable - shareable Most should take under three seconds. ------------------------------------------------------------------------ # Written Questions Written questions must earn the keyboard. Only use them when typing creates something choices cannot. Good written questions create: - stories - memories - appreciation - future plans Never ask users to write essays. ------------------------------------------------------------------------ # Fun Rule Every category should include: - inside jokes - tiny challenges - food debates - traditions - bucket lists - silly scenarios - future adventures - friendly competitions - low pressure date ideas - unexpected situations Even serious categories need moments to smile. ------------------------------------------------------------------------ # Relationship First Anchor every question to: - us - we - you - your partner - our memories - our future Avoid generic questions that could belong in any survey. ------------------------------------------------------------------------ # Duplicate Prevention Never repeat: - sentence openings - concepts - option lists - conversation goals - emotional outcome If two questions feel similar, delete one. ------------------------------------------------------------------------ # Readability Test After completing a category: Randomly read 30 questions. Reject the category if: - the writing feels repetitive - the openings repeat too often - the tone feels robotic - the next question becomes predictable - multiple questions blend together - it sounds AI generated This test is mandatory. ------------------------------------------------------------------------ # Premium Test Before approving every question ask: - Would I pay for this? - Would this start a real conversation? - Would this create a memory? - Would I screenshot this? - Would I send this to my partner? - Would I smile while answering it? If any answer is no, rewrite it. ------------------------------------------------------------------------ # Final Approval A category is complete only if: - schema validation passes - duplicate checks pass - readability test passes - category identity is obvious - emotional mix feels balanced - consumer test passes - premium test passes - it does not sound AI generated ------------------------------------------------------------------------ # Final Rule Conversation quality always beats quantity. One unforgettable question is worth more than twenty average ones. Never optimize for finishing faster. Optimize for creating conversations couples will remember.