Content: All hero headlines are vague — lacks differentiation for 2026 B2B #199

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opened 2026-05-29 16:45:56 -05:00 by null · 0 comments

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2026-05-29 16:45:56 -05:00

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Severity: Major

Description: Multiple page hero headlines read as generic marketing:

Home.jsx: "Business communications built for uptime, support, and accountability"
About.jsx: "Accountable communications infrastructure, built around how your business actually works"
Services.jsx: "Everything your business communications needs"
Industries.jsx: "Built around how your industry actually works"

Why: These could apply to any IT/comm provider. No differentiation. "Actually works" and "everything" are cliches. 2026 B2B buyers need specific outcomes.

Fix direction: Lead with what makes QN unique: veteran-owned, 8x8/Cisco certified, single-team accountability, concrete uptime metrics.

**Severity:** Major **Description:** Multiple page hero headlines read as generic marketing: - Home.jsx: "Business communications built for uptime, support, and accountability" - About.jsx: "Accountable communications infrastructure, built around how your business actually works" - Services.jsx: "Everything your business communications needs" - Industries.jsx: "Built around how your industry actually works" **Why:** These could apply to any IT/comm provider. No differentiation. "Actually works" and "everything" are cliches. 2026 B2B buyers need specific outcomes. **Fix direction:** Lead with what makes QN unique: veteran-owned, 8x8/Cisco certified, single-team accountability, concrete uptime metrics.