Content: CTAs are all generic — no outcome-driven phrasing #201

New Issue

Open

opened 2026-05-29 16:45:57 -05:00 by null · 0 comments

null commented

2026-05-29 16:45:57 -05:00

Owner

Severity: Major

Description: Throughout all pages, CTAs use generic phrases like:

"Schedule Consultation"
"Talk to a Specialist"
"Talk through options"
"Not sure where to start?"
"Tell us what you're trying to fix"

Why: 2026 B2B buyers respond to outcome-driven CTAs. Generic phrases don't differentiate.

Fix direction: "Get Your Custom Migration Plan", "Compare Your Options", "Assessment Call", etc.

**Severity:** Major **Description:** Throughout all pages, CTAs use generic phrases like: - "Schedule Consultation" - "Talk to a Specialist" - "Talk through options" - "Not sure where to start?" - "Tell us what you're trying to fix" **Why:** 2026 B2B buyers respond to outcome-driven CTAs. Generic phrases don't differentiate. **Fix direction:** "Get Your Custom Migration Plan", "Compare Your Options", "Assessment Call", etc.