# Design — Queue North Website

```
Status: Current
Owner: _null
Last reviewed: 2026-08-18
Governs: docs/design/**
Review trigger: Any new user-facing surface, or a change to the product's tone
```

## Documents here

Two, and they answer different questions. Both predate the template and both are
this project's own writing.

| Document | Owns |
| --- | --- |
| [`OVERHAUL_PLAN.md`](OVERHAUL_PLAN.md) | **what it looks like** — Tailwind theme tokens, the numeric-typography rule (Georgia for all numeric content), the type scale, section spacing and container sizes, radius/shadow/border rules, which shadcn-style primitives to use, the per-page layout blueprints, and the explicit anti-patterns. Its earlier *Migration Phases* and *Agent Plan* sections are history; the brief onward is live |
| [`REDESIGN_REVIEW.md`](REDESIGN_REVIEW.md) | **what it sounds like** — the B2B positioning argument, the messaging shift from "interesting technical person" to "reliable communications and IT partner", and the anti-patterns of tone. The eleven open content issues in `Batch 12` are defects measured against this |

The single most load-bearing sentence across both: *business buyers purchase risk
reduction, not technology.* Copy that reads as clever costs trust here in a way
it would not on a developer-facing product.

## What belongs here

What it should feel like, and the decisions behind that:

- **Product decisions** — what the user can do, in what order, and what happens
  when they get it wrong. The error states are design, not an afterthought.
- **UI plans** — screens, states, and what each one is for. Include the empty
  state and the loading state; they are the two most people see first and the
  two most often left undesigned.
- **Copy** — the actual words. Interface text is a design surface, and writing
  it late means writing it badly.
- **Tone** — how this product talks. One paragraph is enough, and it settles a
  hundred small arguments.

## What does not belong here

- How it is built — that is `docs/architecture/`
- Scope and audience — that is `docs/planning/PROJECT_PLAN.md`

## Include the rejected version

For any decision that was genuinely close, record what was not chosen and why.
Without it, the same option gets proposed every few months and re-argued from
nothing.