brand: finalize app icon, brand docs, onboarding visuals, feature graphic

ClaudeBrandingReview.md

@@ -16,12 +16,19 @@ the existing artwork (`docs/brand/visual-identity.md` + `docs/brand/asset-system
 > Flat 2D pastel vector **illustration** in the "Closer" couples-app style: soft rounded shapes, **no harsh outlines**,
 > gentle smooth gradients, calm and intimate. **Palette only:** aubergine `#24122F`, deep purple `#56306F`, lavender
 > `#B98AF4`, soft pink `#F7C8E4`, soft lavender `#D9B8FF`, blush white `#FFF8FC`. Mood: **warm, quiet, equal,
-> intentional — a private ritual for two.** Recurring motifs available: a single heart made of two equal pink+lavender
-> halves, paired/sealed cards, floating hearts and petals, a small wooden table with mugs + a lit candle + a lavender
-> sprig, moon/window for quiet hours, a calendar/date-card, a sealed capsule/box. If people appear: **two balanced,
-> inclusive figures, simple friendly faces, no dominant partner.** Soft abstract floral/heart shapes in the background.
+> intentional — a private ritual for two.** Recurring motifs available: paired/sealed cards, floating hearts and
+> petals, a small wooden table with mugs + a lit candle + a lavender sprig, moon/window for quiet hours, a
+> calendar/date-card, a sealed capsule/box. If people appear: **two balanced, inclusive figures, simple friendly
+> faces, no dominant partner.** Soft abstract floral/heart shapes in the background.
 > **Do NOT include:** any readable text, answer/prompt/message content, invite codes, emails, app UI/buttons, generic
-> dating-app clichés, stock-photo realism, brand logos, alarm/urgency/surveillance/fire imagery.
+> dating-app clichés, stock-photo realism, other brands' logos/wordmarks/app-store badges,
+> alarm/urgency/surveillance/fire imagery.
+
+> **The Closer brand mark** (use ONLY where a prompt explicitly calls for it — otherwise keep art mark-free): a
+> pink-to-lavender **"C"** whose upper arc is soft pink and lower sweep is lavender, curving around a **heart-shaped
+> negative space** with a small **dark aubergine keyhole** at its center (the keyhole = trust/privacy; the heart =
+> the couple). Keep it faithful — do not redraw it as a plain `C`, turn the keyhole into a heart, add a key/lock
+> shackle, add faces or text. On dark/aubergine surfaces use a white keyhole; on light/blush use the aubergine keyhole.
 
 **Aspect/format conventions**
 - Hero/onboarding/paywall: portrait **4:5** (matches `illustration_couple_*`).

app/src/main/java/app/closer/ui/onboarding/OnboardingScreen.kt

@@ -35,7 +35,6 @@ import androidx.compose.runtime.getValue
 import androidx.compose.runtime.rememberCoroutineScope
 import androidx.compose.ui.Alignment
 import androidx.compose.ui.Modifier
-import androidx.compose.ui.draw.alpha
 import androidx.compose.ui.draw.clip
 import androidx.compose.ui.draw.shadow
 import androidx.compose.ui.graphics.Color
@@ -246,7 +245,7 @@ private fun CtaSlide(onNavigate: (String) -> Unit) {
                     painter = painterResource(R.drawable.ic_launcher_foreground),
                     contentDescription = null,
                     contentScale = ContentScale.Fit,
-                    modifier = Modifier.matchParentSize().alpha(0.96f)
+                    modifier = Modifier.matchParentSize()
                 )
             }
             Spacer(Modifier.height(28.dp))

docs/brand/asset-system.md

@@ -65,7 +65,7 @@ This section is only about the artwork used to represent notifications, not noti
 
 | Asset | Use | Source / Target |
 | --- | --- | --- |
-| Primary app mark | Launcher, favicon, small brand moments | `docs/brand/sources/closer-approved-icon-source.png` |
+| Primary app mark | Launcher, favicon, small brand moments | `docs/brand/sources/closer-approved-icon-square-white-keyhole.png` |
 | Mark for dark backgrounds | Logo use on aubergine/purple surfaces | `docs/brand/sources/closer-mark-on-dark.svg` |
 | Mark for light backgrounds | Logo use on blush/white/light surfaces | `docs/brand/sources/closer-mark-on-light.svg` |
 | Adaptive foreground | Android launcher layer | `app/src/main/res/drawable/ic_launcher_foreground.xml` |
@@ -82,9 +82,37 @@ approved pink upper C, lavender lower sweep, heart-shaped inner space, and true
 redraw it as a generic `C`, turn the keyhole into a heart, add a key or lock shackle, add faces, add
 text inside it, or use it as a reaction emoji.
 
-Keyhole rule: keep the dark keyhole in the official launcher/store icon. Use the white keyhole only
-when the transparent mark sits directly on dark aubergine/purple. Use the aubergine keyhole on light
-or blush backgrounds.
+Keyhole rule: use the white keyhole in the official launcher/store icon and on dark aubergine/purple
+logo surfaces. Use the aubergine keyhole on light or blush in-app surfaces when the mark should feel
+calmer.
+
+### 1a. Loaded asset sets → where they are used (routing)
+
+This maps the asset sets currently on disk to their destination. Treat the `sources/` files as
+masters (do not ship them directly); ship the exports and the wired Android rasters.
+
+| File on disk | Role | Wired into / destination |
+| --- | --- | --- |
+| `docs/brand/sources/closer-approved-icon-source.png` | Master source of truth (full color, dark keyhole) | Regenerate all icons from this after any mark change |
+| `docs/brand/sources/closer-approved-icon-square.png` | Square 1024 master | iOS `AppIcon` 1024, store 1024 |
+| `docs/brand/sources/closer-mark.svg` | Vector master of the mark | Source for all PNG exports |
+| `docs/brand/sources/closer-mark-transparent-keyhole-white.png` | Transparent mark, white keyhole (for dark aubergine/purple) | **Source of** `drawable-nodpi/closer_launcher_foreground.png` (adaptive fg over the aubergine bg) + the Auth/Onboarding logo tile (dark surface) |
+| `docs/brand/sources/closer-mark-transparent-keyhole-aubergine.png` | Transparent mark, dark keyhole (for light/blush surfaces) | **Source of** `drawable-nodpi/closer_mark_loader.png` (all loaders + the PairingSuccess hero badge on blush) |
+| `docs/brand/sources/closer-mark-transparent-keyhole-black.png` | Mono/max-contrast mark | Print/legal, max-contrast light |
+| `docs/brand/exports/logo/transparent-keyhole-aubergine/closer-mark-{24..1024}.png` | Sized PNGs, dark keyhole | Web/email/social on light, docs, favicons |
+| `docs/brand/exports/logo/transparent-keyhole-white/closer-mark-{24..1024}.png` | Sized PNGs, white keyhole | Same, on dark surfaces |
+| `docs/brand/exports/logo/transparent-keyhole-black/closer-mark-{24..1024}.png` | Sized PNGs, mono | One-color/print/footer |
+| `docs/brand/exports/logo/social/closer-mark-social-{1024,2048}.png` | Square social avatars / OG | Social profile + open-graph square |
+| `docs/brand/exports/logo/app-icon/closer-app-icon-512.png` | Play listing icon | `docs/store/app-icon-512.png` (Play Console) |
+| `app/src/main/res/drawable-nodpi/closer_launcher_foreground.png` | Adaptive **foreground** (white-keyhole mark, safe-zone) | `drawable/ic_launcher_foreground.xml` → `mipmap-anydpi-*/ic_launcher*.xml`; also the Auth/Onboarding logo tile |
+| `app/src/main/res/drawable/ic_launcher_background.xml` | Adaptive **background** (aubergine gradient) | `mipmap-anydpi-*/ic_launcher*.xml` |
+| `app/src/main/res/drawable-nodpi/closer_launcher_monochrome.png` | Themed-icon **monochrome** (grayscale+alpha) | `drawable/ic_launcher_monochrome.xml` → `mipmap-anydpi-v33/*` |
+| `app/src/main/res/drawable-nodpi/ic_notification_closer.png` | Notification small icon (white+alpha silhouette) | `NotificationHelper`, `PartnerNotificationManager` `setSmallIcon` |
+| `app/src/main/res/drawable-nodpi/closer_mark_loader.png` | Full-color transparent mark | `CloserMarkLoader` (all loaders), `PairingSuccessScreen` hero, `AuthLogoMark`/Onboarding tile |
+
+Note: the section-1 rows `closer-mark-on-dark.svg` / `closer-mark-on-light.svg` and the lockup/favicon
+rows are still **to-build** — the on-disk equivalents today are the `transparent-keyhole-white` (dark)
+and `transparent-keyhole-aubergine` (light) PNG sets above.
 
 ### 2. App Icons
 

docs/brand/visual-identity.md

@@ -16,6 +16,7 @@ a heart-shaped inner space, and a true centered keyhole. Pink and lavender repre
 meeting in one private space; the keyhole represents trust and privacy.
 
 - Master mark source: `docs/brand/sources/closer-approved-icon-source.png`
+- App/store icon source: `docs/brand/sources/closer-approved-icon-square-white-keyhole.png`
 - Transparent mark source: `docs/brand/sources/closer-mark-transparent-keyhole-aubergine.png`
 - Dark-background mark source: `docs/brand/sources/closer-mark-on-dark.svg`
 - Light-background mark source: `docs/brand/sources/closer-mark-on-light.svg`
@@ -31,17 +32,18 @@ or place text inside the icon.
 
 ### Keyhole color
 
-Use the keyhole color to support contrast without changing the official icon:
+Use the keyhole color to support contrast while keeping the official icon visually clear:
 
-- **Primary app icon / launcher / store icon:** keep the approved dark keyhole. It feels private and
-  premium, and keeps the icon from looking like a generic security app.
+- **Primary app icon / launcher / store icon:** use the white-keyhole square icon. It gives the
+  privacy cue enough contrast at launcher size.
 - **Transparent mark on dark aubergine or purple:** use the white-keyhole variant so the privacy
   cue stays visible.
 - **Transparent mark on blush, white, or light UI:** use the aubergine-keyhole variant first; use
   the black-keyhole variant only when maximum contrast is needed.
 - **Notification small icon:** use the single-color platform glyph; do not use the full-color
   launcher art.
-- **Loading mark:** use the aubergine-keyhole variant on light/card surfaces.
+- **Loading mark:** use the aubergine-keyhole variant on light/card surfaces so it stays calmer than
+  the launcher icon.
 
 ## Core colors
 

docs/store/sources/app-icon.svg

@@ -1,3 +1,3 @@
 <svg xmlns="http://www.w3.org/2000/svg" width="512" height="512" viewBox="0 0 512 512" role="img" aria-label="Closer app icon">
-  <image href="docs/brand/sources/closer-approved-icon-square.png" width="512" height="512" preserveAspectRatio="xMidYMid slice"/>
+  <image href="docs/brand/sources/closer-approved-icon-square-white-keyhole.png" width="512" height="512" preserveAspectRatio="xMidYMid slice"/>
 </svg>