Closer/docs/brand/visual-identity.md

Closer visual identity

Closer should feel private, warm, and made for an equal partnership—not clinical, gamified, or like a public dating profile.

Product goal: private, mutual-reveal relationship questions with real encryption and calmer UX. Visual decisions should reinforce that promise before decoration, novelty, or growth mechanics.

For the full working asset set, including illustration, notification, store, and logo-export requirements, see docs/brand/asset-system.md.

Brand mark

The mark is the approved Closer C-heart-keyhole: a soft pink upper C, lavender lower sweep, a heart-shaped inner space, and a true centered keyhole. Pink and lavender represent two people meeting in one private space; the keyhole represents trust and privacy.

• Master mark source: docs/brand/sources/closer-approved-icon-source.png
• App/store icon source: docs/brand/sources/closer-approved-icon-square-white-keyhole.png
• Transparent mark source: docs/brand/sources/closer-mark-transparent-keyhole-aubergine.png
• Dark-background mark source: docs/brand/sources/closer-mark-on-dark.svg
• Light-background mark source: docs/brand/sources/closer-mark-on-light.svg
• Launcher source: docs/store/sources/app-icon.svg
• Android adaptive layers: app/src/main/res/drawable/ic_launcher_*
• Android notification glyph: app/src/main/res/drawable-nodpi/ic_notification_closer.png
• Minimum clear space: one quarter of the mark's width on all sides.
• Minimum digital size: 24 px. At small sizes, use the solid monochrome C-heart-keyhole glyph.

Keep the mark visually faithful to the approved artwork. Do not redraw it as a generic C, close the aperture into an O, add a padlock shackle, turn the keyhole into a heart, add a separate key, or place text inside the icon.

Keyhole color

Use the keyhole color to support contrast while keeping the official icon visually clear:

• Primary app icon / launcher / store icon: use the white-keyhole square icon. It gives the privacy cue enough contrast at launcher size.
• Transparent mark on dark aubergine or purple: use the white-keyhole variant so the privacy cue stays visible.
• Transparent mark on blush, white, or light UI: use the aubergine-keyhole variant first; use the black-keyhole variant only when maximum contrast is needed.
• Notification small icon: use the single-color platform glyph; do not use the full-color launcher art.
• Loading mark: use the aubergine-keyhole variant on light/card surfaces so it stays calmer than the launcher icon.

Core colors

Role	Color	Hex
Trust / deep background	Aubergine	#24122F
Primary brand	Deep purple	#56306F
Connection accent	Lavender	#B98AF4
Partner one	Soft pink	#F7C8E4
Partner two	Soft lavender	#D9B8FF
Warm light surface	Blush white	#FFF8FC

Use the deep tones for trust and privacy, and the softer tones for connection and warmth. Product text must continue using semantic Material theme colors so contrast remains correct in light and dark mode.

Store voice

• Primary promise: A private space for two.
• Supporting idea: Private by design · Made for connection.
• Feature graphic support line: Daily questions, private reveals, and gentle ways to reconnect.
• Prefer calm, specific language. Avoid promises to “fix” a relationship, competitive streak copy, urgency, or public/social framing.

Rotating privacy messages

Approved production rotation:

• Your relationship is yours, not ours.
• Answer honestly. Reveal intentionally.
• For conversations that belong to the two of you.
• No audience. No public feed. Just the two of you.
• Private by design.
• A private space for two.
• Not even Closer can read your answers.
• End to end encrypted private responses.
• Built for trust, not tracking.

All legacy couples have been migrated to encryption version 2. Answer-bearing writes fail closed when the couple key is unavailable. These claims describe deployed behavior.

Asset rules

• Store graphics and screenshots should use the same purple/pink palette as the product.
• Lead with privacy and mutual connection before feature volume.
• The Play feature graphic should show the C-heart-keyhole mark, the primary promise, and compact product cues for private reveals, two-person use, and daily rituals. Do not turn it into a feature checklist.
• Do not show intimate answer content, real email addresses, invite codes, or notification tokens.
• Use clean demo data and crop out development indicators before publishing.
• Re-export docs/store/app-icon-512.png and docs/store/feature-graphic-1024x500.png from the SVG sources after any mark, palette, or store-copy change.