Closer/docs/copy-guide.md

Copy Guide

Voice

• Warm, calm, and direct.
• Speak to the couple, not to the implementation.
• Prefer concrete relationship language over product scaffolding.
• Keep labels short enough for small Android screens.

Do

• Say "private answer", "saved reflection", "question pack", and "reveal".
• Use verbs for buttons: "Answer", "Reveal", "Open", "Remove".
• Let empty states offer a gentle next step.
• Name emotional intent when it helps: care, honesty, repair, closeness.

Avoid

• Internal terms such as "local", "preview", "placeholder", "seeded", "database", and "later batch".
• Roadmap copy inside the app.
• Overexplaining technical state.
• Destructive language as a primary action unless the screen is explicitly confirming deletion.

Examples

• Instead of "Loading local prompts": "Loading prompts".
• Instead of "No local answer yet": "No answer yet".
• Instead of "Partner sync can land here later": "Open a saved answer when you are ready to look at it together."