Closer/docs/copy-guide.md

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# Copy Guide
Product goal: **private, mutual-reveal relationship questions with real encryption and calmer UX**.
## Voice
- Warm, calm, and direct.
- Speak to the couple, not to the implementation.
- Prefer concrete relationship language over product scaffolding.
- Keep labels short enough for small Android screens.
## Do
- Say "private answer", "saved reflection", "question pack", and "reveal".
- Use "mutual reveal" when explaining that both partners answer before seeing each other's response.
- Use verbs for buttons: "Answer", "Reveal", "Open", "Remove".
- Let empty states offer a gentle next step.
- Name emotional intent when it helps: care, honesty, repair, closeness.
## Avoid
- Internal terms such as "local", "preview", "placeholder", "seeded", "database", and "later batch".
- Roadmap copy inside the app.
- Overexplaining technical state.
- Claims about encryption that are stronger than the implemented reveal model.
- Destructive language as a primary action unless the screen is explicitly confirming deletion.
## Examples
- Instead of "Loading local prompts": "Loading prompts".
- Instead of "No local answer yet": "No answer yet".
- Instead of "Partner sync can land here later": "Open a saved answer when you are ready to look at it together."