316 lines
6.4 KiB
Markdown
316 lines
6.4 KiB
Markdown
# QUESTION_CONTENT_GUIDE.md
|
|
|
|
# Closer Question Writing Guide v3
|
|
|
|
## Mission
|
|
|
|
Closer is not a questionnaire.
|
|
|
|
Closer is not therapy homework.
|
|
|
|
Closer is not a personality quiz.
|
|
|
|
Closer should feel like a conversation game couples voluntarily keep
|
|
playing because they are having fun.
|
|
|
|
Every question should move the couple toward at least one of these:
|
|
|
|
- laughing
|
|
- flirting
|
|
- learning something new
|
|
- remembering something
|
|
- planning something together
|
|
- feeling understood
|
|
- feeling appreciated
|
|
- creating a future memory
|
|
|
|
If a question does none of those things, delete it.
|
|
|
|
------------------------------------------------------------------------
|
|
|
|
# Consumer First
|
|
|
|
Every question must pass this test.
|
|
|
|
Would a real couple willingly answer this on a Friday night?
|
|
|
|
If not, rewrite it.
|
|
|
|
Never write for psychologists.
|
|
|
|
Write for normal couples.
|
|
|
|
------------------------------------------------------------------------
|
|
|
|
# Product Standard
|
|
|
|
Closer should feel premium.
|
|
|
|
Every category should feel like it was hand written by an experienced
|
|
relationship coach and game designer, not generated by AI.
|
|
|
|
If a user can predict the next question, the category fails.
|
|
|
|
------------------------------------------------------------------------
|
|
|
|
# Question Mix
|
|
|
|
Per 250 questions:
|
|
|
|
- 140 multi_choice
|
|
- 50 single_choice
|
|
- 35 scale
|
|
- 15 this_or_that
|
|
- 10 written
|
|
|
|
At least 76 percent must be choice based.
|
|
|
|
Typing should feel rare and meaningful.
|
|
|
|
------------------------------------------------------------------------
|
|
|
|
# Emotional Mix
|
|
|
|
Each category should roughly contain:
|
|
|
|
- 35 percent playful
|
|
- 25 percent everyday relationship
|
|
- 20 percent meaningful
|
|
- 10 percent future focused
|
|
- 10 percent deeper vulnerability
|
|
|
|
Never stack several heavy questions together.
|
|
|
|
Alternate emotional intensity naturally.
|
|
|
|
------------------------------------------------------------------------
|
|
|
|
# Conversation Goals
|
|
|
|
Every question should create at least one of these reactions:
|
|
|
|
- "I didn't know that."
|
|
- "That's adorable."
|
|
- "We should actually do that."
|
|
- "I can't believe you picked that."
|
|
- "I've never thought about that."
|
|
- "That's a really good point."
|
|
|
|
If none apply, rewrite it.
|
|
|
|
------------------------------------------------------------------------
|
|
|
|
# Variety
|
|
|
|
Never repeat sentence openings.
|
|
|
|
Mix structures constantly.
|
|
|
|
Examples:
|
|
|
|
- Imagine...
|
|
- Suppose...
|
|
- If we suddenly...
|
|
- Pretend...
|
|
- Pick every answer...
|
|
- Finish this thought...
|
|
- What's one thing...
|
|
- Which tiny habit...
|
|
- If we only had one hour...
|
|
- What would make...
|
|
- When do you feel...
|
|
- Which sounds most like us...
|
|
|
|
No opening should dominate a category.
|
|
|
|
------------------------------------------------------------------------
|
|
|
|
# No AI Writing
|
|
|
|
Reject questions that sound like:
|
|
|
|
- Describe...
|
|
- Reflect on...
|
|
- Discuss...
|
|
- Evaluate...
|
|
- In what ways...
|
|
- How satisfied are you...
|
|
- What boundary around...
|
|
- Explore your feelings...
|
|
- Identify...
|
|
- Rate the effectiveness...
|
|
|
|
These sound like surveys.
|
|
|
|
Not conversations.
|
|
|
|
------------------------------------------------------------------------
|
|
|
|
# Multiple Choice
|
|
|
|
Should make people pause because several answers feel right.
|
|
|
|
Use 4 to 6 options.
|
|
|
|
Avoid obvious answers.
|
|
|
|
Avoid filler.
|
|
|
|
Whenever realistic, allow multiple selections.
|
|
|
|
------------------------------------------------------------------------
|
|
|
|
# Single Choice
|
|
|
|
There should never be one obvious answer.
|
|
|
|
Every option should feel believable.
|
|
|
|
------------------------------------------------------------------------
|
|
|
|
# Scale
|
|
|
|
Use scales only when measuring intensity genuinely improves the
|
|
conversation.
|
|
|
|
Never use a scale because it is easier than writing good options.
|
|
|
|
------------------------------------------------------------------------
|
|
|
|
# This Or That
|
|
|
|
Keep them:
|
|
|
|
- fast
|
|
- funny
|
|
- memorable
|
|
- shareable
|
|
|
|
Most should take under three seconds.
|
|
|
|
------------------------------------------------------------------------
|
|
|
|
# Written Questions
|
|
|
|
Written questions must earn the keyboard.
|
|
|
|
Only use them when typing creates something choices cannot.
|
|
|
|
Good written questions create:
|
|
|
|
- stories
|
|
- memories
|
|
- appreciation
|
|
- future plans
|
|
|
|
Never ask users to write essays.
|
|
|
|
------------------------------------------------------------------------
|
|
|
|
# Fun Rule
|
|
|
|
Every category should include:
|
|
|
|
- inside jokes
|
|
- tiny challenges
|
|
- food debates
|
|
- traditions
|
|
- bucket lists
|
|
- silly scenarios
|
|
- future adventures
|
|
- friendly competitions
|
|
- low pressure date ideas
|
|
- unexpected situations
|
|
|
|
Even serious categories need moments to smile.
|
|
|
|
------------------------------------------------------------------------
|
|
|
|
# Relationship First
|
|
|
|
Anchor every question to:
|
|
|
|
- us
|
|
- we
|
|
- you
|
|
- your partner
|
|
- our memories
|
|
- our future
|
|
|
|
Avoid generic questions that could belong in any survey.
|
|
|
|
------------------------------------------------------------------------
|
|
|
|
# Duplicate Prevention
|
|
|
|
Never repeat:
|
|
|
|
- sentence openings
|
|
- concepts
|
|
- option lists
|
|
- conversation goals
|
|
- emotional outcome
|
|
|
|
If two questions feel similar, delete one.
|
|
|
|
------------------------------------------------------------------------
|
|
|
|
# Readability Test
|
|
|
|
After completing a category:
|
|
|
|
Randomly read 30 questions.
|
|
|
|
Reject the category if:
|
|
|
|
- the writing feels repetitive
|
|
- the openings repeat too often
|
|
- the tone feels robotic
|
|
- the next question becomes predictable
|
|
- multiple questions blend together
|
|
- it sounds AI generated
|
|
|
|
This test is mandatory.
|
|
|
|
------------------------------------------------------------------------
|
|
|
|
# Premium Test
|
|
|
|
Before approving every question ask:
|
|
|
|
- Would I pay for this?
|
|
- Would this start a real conversation?
|
|
- Would this create a memory?
|
|
- Would I screenshot this?
|
|
- Would I send this to my partner?
|
|
- Would I smile while answering it?
|
|
|
|
If any answer is no, rewrite it.
|
|
|
|
------------------------------------------------------------------------
|
|
|
|
# Final Approval
|
|
|
|
A category is complete only if:
|
|
|
|
- schema validation passes
|
|
- duplicate checks pass
|
|
- readability test passes
|
|
- category identity is obvious
|
|
- emotional mix feels balanced
|
|
- consumer test passes
|
|
- premium test passes
|
|
- it does not sound AI generated
|
|
|
|
------------------------------------------------------------------------
|
|
|
|
# Final Rule
|
|
|
|
Conversation quality always beats quantity.
|
|
|
|
One unforgettable question is worth more than twenty average ones.
|
|
|
|
Never optimize for finishing faster.
|
|
|
|
Optimize for creating conversations couples will remember.
|