49 lines
2.3 KiB
Markdown
49 lines
2.3 KiB
Markdown
# Design — Queue North Website
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```
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Status: Current
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Owner: _null
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Last reviewed: 2026-08-18
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Governs: docs/design/**
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Review trigger: Any new user-facing surface, or a change to the product's tone
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```
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## Documents here
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Two, and they answer different questions. Both predate the template and both are
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this project's own writing.
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| Document | Owns |
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| --- | --- |
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| [`OVERHAUL_PLAN.md`](OVERHAUL_PLAN.md) | **what it looks like** — Tailwind theme tokens, the numeric-typography rule (Georgia for all numeric content), the type scale, section spacing and container sizes, radius/shadow/border rules, which shadcn-style primitives to use, the per-page layout blueprints, and the explicit anti-patterns. Its earlier *Migration Phases* and *Agent Plan* sections are history; the brief onward is live |
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| [`REDESIGN_REVIEW.md`](REDESIGN_REVIEW.md) | **what it sounds like** — the B2B positioning argument, the messaging shift from "interesting technical person" to "reliable communications and IT partner", and the anti-patterns of tone. The eleven open content issues in `Batch 12` are defects measured against this |
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The single most load-bearing sentence across both: *business buyers purchase risk
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reduction, not technology.* Copy that reads as clever costs trust here in a way
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it would not on a developer-facing product.
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## What belongs here
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What it should feel like, and the decisions behind that:
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- **Product decisions** — what the user can do, in what order, and what happens
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when they get it wrong. The error states are design, not an afterthought.
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- **UI plans** — screens, states, and what each one is for. Include the empty
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state and the loading state; they are the two most people see first and the
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two most often left undesigned.
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- **Copy** — the actual words. Interface text is a design surface, and writing
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it late means writing it badly.
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- **Tone** — how this product talks. One paragraph is enough, and it settles a
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hundred small arguments.
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## What does not belong here
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- How it is built — that is `docs/architecture/`
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- Scope and audience — that is `docs/planning/PROJECT_PLAN.md`
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## Include the rejected version
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For any decision that was genuinely close, record what was not chosen and why.
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Without it, the same option gets proposed every few months and re-argued from
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nothing.
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